Afriz Qureshi
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The Middle Eastern Collection

Three letters.
One signature.

Three fragrances inspired by the perfumery of the Middle East.

₹499 · 50 ml eachNamed for letters 01, 07 & 24 of the Arabic alphabet

More collections coming soon

Every signature begins with a single stroke.

Oud and amber, saffron and rose, dates and spice. ALIF, KHA and MEEM each take their name from a letter of the Arabic alphabet — and each carries a character of its own: fresh and composed, warm and indulgent, golden and sensual.

Not sure where to begin?

Find your letter.

Three quick questions to point you to your signature.

The complete collection

Collect all three letters.

₹1,4973 × 50 ml

Coming soon

More letters are being written.

The Middle Eastern Collection is only the first chapter. New collections are on their way — be the first to know when they arrive.

How to order

Personal, from our hands to yours.

  1. 01

    Choose your letters

    Add to bag, or tap Buy now on any fragrance.

  2. 02

    Share your details

    A short form — your name, WhatsApp number and delivery address.

  3. 03

    Confirm on WhatsApp

    Your order reaches us instantly, and we confirm payment and delivery with you personally.

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